• Are you in the fog when it comes to bridging the gap between your online and offline networking?

• Have any clue as to how to actually turn your time into revenue and sales?

• If you are a newbie to sales, or a veteran who wants to up your selling game, you have to get a copy!

After years of struggling to find the path to close the gap between face-to- face networking, lead generation activities, and actually generating sales, Rick Itzkowich realized that the solution to increasing sales when you want them did not yet exist. He was compelled to document his 20+ years' of networking strategies to create The Referral Playbook.

Rick helps you take the work out of networking. You don't want to work harder, you just need an action plan to put your networking skills to best use. Rick lays it all out for you. Learn how to leverage the networking events you already attend and the referral tools at your disposal, to ramp up or slow down turning your referrals into business, without losing what you have already achieved.

Some of the things you will learn in The Referral Playbook include:

• the value in effective networking

• building relationships  

• embracing technology to enhance and nurture those relationships

• keeping that personal touch.

Not only sales professionals will benefit from the well-written and down to earth information. Sales training and sales coaching professionals, as well as sales managers will find the information a valuable addition to the advice they already provide. Entrepreneurs need this as well, since their entire business rises and falls with their networking skills and lead generation abilities.

​